Spinlet Is Venturing Into User Defined Music With Spinlet Inspire

In their first attempt at user-defined music, Spinlet have
launched Spinlet Inspire, a music streaming platform that
is dedicated to "family-friendly", inspirational songs with
non-explicit lyrics, and gospel tracks. This new platform
will not be independent of Spinlet's existing service, but
will complement it.

A special toggle button built into the website and mobile
app's existing functionality will allow users to move
between Spinlet's main website and the new service at
the push of a button, enabling them filter out content
they find inappropriate.

Nkiru Balonwu, CEO of Spinlet, says, "When you think
about the music industry today – in Africa and around
the world – it has become highly sexualised and many
parents are increasingly concerned about the
programming being consumed by young, impressionable
children.

"Of course there is a place for provocative lyrics within
the art form. But we recognise that there is a substantial
audience out there who do not wish to engage with adult
content, be they gospel music fans, children, parents, or
even those who are simply searching for more uplifting
tracks. They are after a certain type of music and Spinlet
Inspire will provide them the desired filter."

To explain the rationale behind the new service, Nkiru
Balonwu adds that "This is very exciting because it
shows the possibilities of positioning Spinlet as a
different service for different audiences.The expansion is
hugely important for monetising content in an
increasingly digital world."

To add to this, Spinlet is also collaborating with some
African artistes to produce a music album featuring
gospel and inspirational songs. There is no definite
release date for this yet.