Google AdSense Advantage - Reasons to use AdSense account

Undoubtedly, you've heard about Google's
AdSense and you are thinking about giving it a
go. But is it really worth placing an AdSense
banner on your site?
The answer is a definite yes. You could always
have some other banner on your site, or even us
some search of affiliate ad program and that
would probably make you some money, given of
course that your site enjoys a healthy amount of
visitors. However with affiliate marketing, it is
expected that the visitor from your website
completes a sale before you are remunerated.
But that's nowhere near what you get for using
AdSense. There are people who earn in excess o
100.000 dollars per year by using AdSense. And
doesn't just stop with making more money.
Firstly, the ads are text only. That means they're
by far less obtrusive on your visitors then your
average, flashy banner that's designed to catch
the eye of the visitor.
Sure, you'll have to ensure they get better
placement, so as to be noticed but despite that
they don't bother viewer's as much as traditiona
ads. Think about the many sites you've seen
using pop-ups, floating banners and many other
schemes that will have visitors screaming in
anger every time they visit the said website. You
can actually do better then that, annoying people
less and still making an amount of money.
Secondly, the ads are generated based on the
contents of your site automatically. When you us
an affiliate ad program, you have to specify
certain categories that your sites belong to.
However, if any page on your site falls outside of
these categories, the banners aren't targeted
anymore. And what that means is that you're
potentially showing ads to people who don't hav
any interest in them and that can lead to
inefficiencies.
With Google AdSense that just about never
happens: the ads present on your site will alway
be in sync with whatever your visitors are
interested in and that adds to your site's value
and to the revenue it produces.
What's more, the look of these banners and their
size is customizable, which means they will feel
more integrated with the rest of your site's
content, which brings an increase in your site's
overall visual quality as opposed to a traditional
approach.
For many people, there's also a great problem
with finding people to advertise on their site as
well. AdSense is clearly the easiest solution
available to this problem today.
It's free to join the AdSense program and it
almost takes no time at all. The potential
database of websites from AdWords is larger the
anything you might encounter from any
competitor, numbering over 150.000 users. This
means as more people compete the CPC or cost
per click for search terms will inevitably rise.
Also, setting up AdSense on your site is a breeze
and you can complete the whole process in less
then an hour. It takes a lot less to do then any
form of affiliate advertising which is yet another
reason to choose the easy AdSense approach.
All you need to do is add an AdSense banner on
your website (other then registering with the
program of course) is to copy & paste a few line
and you're all done, you get to choose where the
banners go, how large they are and how they
integrate with the rest of your site.
For any webmaster out there, that's a killer
scheme because it lets you draw the line betwee
your site's usability level and the amount of
advertising you wish to have. Some people need
the money badly while others just keep AdSense
running to pay for the hosting of their website.
AdSense is a great advertising program because
lot of thought has went into making it "just work
for everyone". It works great for the people who
use AdWords, for the webmasters using AdSense,
and most importantly for the visitors of the
websites.