IMPORTANCE OF SEARCH ENGINE OPTIMIZATION
If your business is dependent on customers
visiting your website, then you should take a
second and ask yourself if you're happy with the
amount of business you're receiving from your
site. If the answer is yes and you're overloaded
with work, then you probably already had your
site optimized or chose other means of
advertising. However, being that you're reading
this article, you are probably in search of answer
or suggestions as to creating more traffic to you
website.
Now that we got that out of the way, let's
address why optimization is important. For
starters, who doesn't want more business, right
I mean business is money and almost everyone I
know enjoys making more money.
So, with that being said, SEO is an essential part
of the online community when it comes to
actually making money.
The reason I'm saying this is because the web is
a vast place.
Whatever your company sells or offers as a
service is more than likely offered by many
others. Some of your competitors have probably
already had their site optimized. My point being i
that there are probably 100's if not 1000's of
sites ahead of you in the search engines.
A professional SEO can rank your site and bring
EFFECTIVE traffic your way. Let's use an
example. Let's say you're selling candles and yo
want your site to come up in Google when some
one types in "candles".
Now there is definitely some competition going o
to rank for that key term, but not a whole lot.
You're competing with roughly 7 million other
sites using that term. Now you're probably sayin
to yourself 7 million! That's a lot! It may sound
like a lot, but it's not that bad.
The term "candles" was searched a total of 2,58
times over the last 110 days. This is according t
a very accurate tool we use to find key terms to
use. Let's say you rank #1 for that term and you
get everyone who searched for that term to click
on your site. Now, assuming you get 10% of the
total traffic to complete a sale, that is 258 sales.
Assuming a candle is 5 dollars and each person
only purchased ONE candle. 5×258 = $1290 Not
bad right? The hard part is done. That's getting
people to your site. Now all you have to do is sit
back, relax, and watch sales increase. The
possibilities are endless!
visiting your website, then you should take a
second and ask yourself if you're happy with the
amount of business you're receiving from your
site. If the answer is yes and you're overloaded
with work, then you probably already had your
site optimized or chose other means of
advertising. However, being that you're reading
this article, you are probably in search of answer
or suggestions as to creating more traffic to you
website.
Now that we got that out of the way, let's
address why optimization is important. For
starters, who doesn't want more business, right
I mean business is money and almost everyone I
know enjoys making more money.
So, with that being said, SEO is an essential part
of the online community when it comes to
actually making money.
The reason I'm saying this is because the web is
a vast place.
Whatever your company sells or offers as a
service is more than likely offered by many
others. Some of your competitors have probably
already had their site optimized. My point being i
that there are probably 100's if not 1000's of
sites ahead of you in the search engines.
A professional SEO can rank your site and bring
EFFECTIVE traffic your way. Let's use an
example. Let's say you're selling candles and yo
want your site to come up in Google when some
one types in "candles".
Now there is definitely some competition going o
to rank for that key term, but not a whole lot.
You're competing with roughly 7 million other
sites using that term. Now you're probably sayin
to yourself 7 million! That's a lot! It may sound
like a lot, but it's not that bad.
The term "candles" was searched a total of 2,58
times over the last 110 days. This is according t
a very accurate tool we use to find key terms to
use. Let's say you rank #1 for that term and you
get everyone who searched for that term to click
on your site. Now, assuming you get 10% of the
total traffic to complete a sale, that is 258 sales.
Assuming a candle is 5 dollars and each person
only purchased ONE candle. 5×258 = $1290 Not
bad right? The hard part is done. That's getting
people to your site. Now all you have to do is sit
back, relax, and watch sales increase. The
possibilities are endless!
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